The document evaluates the media student Juliette Stewart's original media product "Shearwater Road" by comparing it to the existing TV show "Waterloo Road" across several categories including similarities, differences, and conventions. Key similarities include camera angles, lighting, props, and ambiguous endings that leave the audience wondering what will happen next. Key differences relate to camera angles and lighting used to convey different meanings and emotions. Conventions like accents, regions, narrative style, and subject matter are also discussed.
The document discusses creating a cohesive brand image for an artist named Emerald across a digipak, magazine advert, and music video. It summarizes the consistent elements used across the three media, including Emerald's costume, makeup, and intense red dress/lipstick. The color schemes, fonts, and period details are also consistent to link the pieces together. The document provides details on design choices for the digipak and advert to guide the viewer's eyes along a reading path and emphasize different elements. It discusses how the pieces contribute to expanding Emerald's star qualities of glamour, dominance, and talent within a meta-narrative framework.
The document discusses a promotional campaign created for artist Caro Emerald that includes a music video, digipak, and magazine advertisement. It analyzes Emerald's typical "metanarrative" portrayal using red color, femme fatale style, and voyeuristic shots to appear sexually provocative and powerful. The campaign aims to develop this metanarrative through similar stylistic choices. Red lipstick, 1920s clothing, and shots that present the actress as glamorous yet unattainable are used across all three texts to signify sexuality, power and intrigue as in Emerald's work. Consistency of color palette, typography and visual motifs link the pieces to effectively promote Emerald's image and genre of electro-
1) The document discusses a promotional campaign created for the artist Lemaitre, including a music video, digipak, and magazine advertisement conforming to dance music conventions.
2) It aimed to portray the female protagonist as a "femme fatale" through camerawork, editing, and her mysterious relationship with the male character left ambiguous across media.
3) The campaign was designed to intrigue audiences and drive consumption of the various media products by leaving the true nature of the relationship unclear.
The document discusses a media product that uses conventions of teen films, such as stereotypical characters, to tell a story from the perspective of the popular girl rather than the outcast. It will be set in a school and use a yearbook as a prop to convey this. Inspired by other teen films like Napoleon Dynamite, it will not clearly reveal the protagonist at first to create suspense. Feedback was incorporated to improve the opening sequence.
The document discusses how the media product challenges and develops conventions of similar real media. It summarizes how the product uses flashbacks, shots, soundtrack, and other elements in both conventional and unconventional ways compared to films like (500) Days of Summer, Juno, Bonnie & Clyde, and others. While drawing inspiration from these films, the product aims to appeal specifically to teenagers by adapting conventions for a 21st century audience and adding unique artistic elements.
The opening of the film "Beyond Closed Eyes" uses several conventions of teen drama films to introduce the characters and set up the story. It shows the protagonist Abby getting ready for school and introduces her friends and rivals through interactions at school. The characters fit typical stereotypes seen in teen films. The camera work, editing, titles, and other elements are modeled after examples from films like Juno and Mean Girls to capture the genre. The dream sequence hints at themes to come while intriguing the audience. Overall, it establishes the key players and teen drama genre in under 3 minutes using familiar conventions.
The document discusses conventions used in two still images from a video to reference the original artist's metanarrative and conform to their style. Both stills feature the subject, Caro, in a red dress against a white background with voyeuristic framing and lighting similar to the original video. Makeup and period-appropriate costuming are also used across the stills and source material to further the metanarrative of Caro as a period-styled singer and build on her brand image.
The document discusses creating a cohesive brand image for an artist named Emerald across a digipak, magazine advert, and music video. It summarizes the consistent elements used across the three media, including Emerald's costume, makeup, and intense red dress/lipstick. The color schemes, fonts, and period details are also consistent to link the pieces together. The document provides details on design choices for the digipak and advert to guide the viewer's eyes along a reading path and emphasize different elements. It discusses how the pieces contribute to expanding Emerald's star qualities of glamour, dominance, and talent within a meta-narrative framework.
The document discusses a promotional campaign created for artist Caro Emerald that includes a music video, digipak, and magazine advertisement. It analyzes Emerald's typical "metanarrative" portrayal using red color, femme fatale style, and voyeuristic shots to appear sexually provocative and powerful. The campaign aims to develop this metanarrative through similar stylistic choices. Red lipstick, 1920s clothing, and shots that present the actress as glamorous yet unattainable are used across all three texts to signify sexuality, power and intrigue as in Emerald's work. Consistency of color palette, typography and visual motifs link the pieces to effectively promote Emerald's image and genre of electro-
1) The document discusses a promotional campaign created for the artist Lemaitre, including a music video, digipak, and magazine advertisement conforming to dance music conventions.
2) It aimed to portray the female protagonist as a "femme fatale" through camerawork, editing, and her mysterious relationship with the male character left ambiguous across media.
3) The campaign was designed to intrigue audiences and drive consumption of the various media products by leaving the true nature of the relationship unclear.
The document discusses a media product that uses conventions of teen films, such as stereotypical characters, to tell a story from the perspective of the popular girl rather than the outcast. It will be set in a school and use a yearbook as a prop to convey this. Inspired by other teen films like Napoleon Dynamite, it will not clearly reveal the protagonist at first to create suspense. Feedback was incorporated to improve the opening sequence.
The document discusses how the media product challenges and develops conventions of similar real media. It summarizes how the product uses flashbacks, shots, soundtrack, and other elements in both conventional and unconventional ways compared to films like (500) Days of Summer, Juno, Bonnie & Clyde, and others. While drawing inspiration from these films, the product aims to appeal specifically to teenagers by adapting conventions for a 21st century audience and adding unique artistic elements.
The opening of the film "Beyond Closed Eyes" uses several conventions of teen drama films to introduce the characters and set up the story. It shows the protagonist Abby getting ready for school and introduces her friends and rivals through interactions at school. The characters fit typical stereotypes seen in teen films. The camera work, editing, titles, and other elements are modeled after examples from films like Juno and Mean Girls to capture the genre. The dream sequence hints at themes to come while intriguing the audience. Overall, it establishes the key players and teen drama genre in under 3 minutes using familiar conventions.
The document discusses conventions used in two still images from a video to reference the original artist's metanarrative and conform to their style. Both stills feature the subject, Caro, in a red dress against a white background with voyeuristic framing and lighting similar to the original video. Makeup and period-appropriate costuming are also used across the stills and source material to further the metanarrative of Caro as a period-styled singer and build on her brand image.
The document discusses the use of mise-en-scene in the film production company Helk Productions' film. It defines mise-en-scene as the arrangement of scenery, props, etc. on a film set to send messages to audiences. Examples are provided of how costume, lighting, background/props, framing/angles, and body language were used as aspects of mise-en-scene in the film to convey meanings like the characters' class, the time period, emotions, and relationships between characters. Costume choices in particular helped imply meanings about the characters of Eve, Richard, and David.
The document discusses the student's evaluation of three media products they created: a trailer, magazine cover, and poster for a new soap opera called "The Avenue." Key points addressed include following conventions from other media, such as dressing the villain in dark clothing and using flashbacks in black and white. Feedback indicated the trailer successfully established a dark, sad theme through its soundtrack and enigma codes. The magazine cover followed conventions like outlining main characters, and the poster clearly portrayed the villain through consistent dark attire across all three products. Areas for potential improvement were also noted, such as some unclear images in the poster.
The document discusses the student's evaluation of three media products they created: a trailer, magazine cover, and poster for a new soap opera called "The Avenue." Key points addressed include following conventions from other media, such as dressing the villain in dark clothing and using flashbacks in black and white. Feedback indicated the trailer successfully established a dark, sad theme through its soundtrack and enigma codes. The magazine cover followed conventions like outlining main characters, and the poster clearly portrayed the villain through consistent dark attire across all three products. Areas for potential improvement were also noted, such as some unclear images in the poster.
The document describes how the creators of a film poster and magazine drew inspiration from other works. They modeled their poster after Schindler's List by featuring a prominent red rose symbolizing a young girl. They also took cues from Titanic and Pride and Prejudice posters in terms of layout and imagery. For their magazine, they emulated the style of Empire magazine using gold and red colors and blurring the background around the main character.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Visual elements like fonts, colors, and logos from the E4 channel are used to maintain brand identity across the materials. Imagery of teenagers in casual clothes and realistic storylines about social issues help the audience relate to the characters. Consistent use of the town name "Bamford" provides a regional setting that audiences can associate with like they do for other British soaps.
The document analyzes and compares two soap opera trailers - Eastenders' "Who Killed Lucy Beale?" and Emmerdale's "Judgement Day." Both trailers effectively use technical elements like lighting, editing and soundtrack to create tension and intrigue. They also include a range of characters to represent different demographics and storylines to appeal to target audiences. The analysis concludes the document was inspired by the trailers' use of characters, close-ups, soundtracks and artificial lighting to set mood in its own productions.
The document discusses the media student's plans for their TV drama opening sequence and accompanying website. For the opening, they will use the crime-horror genre with settings of a dark room and bedroom. Characters include kidnapped twin girls and their captor. The sequence aims to be mysterious yet entertaining for its target teenage audience. The accompanying website will continue the black, red, and white color scheme. It will feature character bios with social media links to encourage fan engagement across platforms and promote convergence. Both the opening and website aim to immerse viewers in the crime-horror world of the drama.
1. The opening sequence uses conventions from genres like rom-com, drama, and realism but combines them unconventionally.
2. Shots are inspired by the film High Fidelity, using dark lighting and close-ups to set a dreary tone for the character's life.
3. The titles are incorporated into the film's setting through items related to the main character's lifestyle, challenging conventions that separate titles from the film's diegesis.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on. Images, hair, makeup, and storylines portraying issues like teenage pregnancy and drugs/alcohol make the characters and situations relatable. Setting the soap in the fictional town of Bamford gives it regional representation that audiences can relate to similarly to other well-known soaps.
The combination of the main Bamford soap and its ancillary texts like the magazine and billboard poster are effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on, as well as relatable storylines about social themes like teenage pregnancy and drugs. Images used in both the magazine and poster correlate to provide recognition across materials. Representations of things like youth fashion, music, and a regional town setting of Bamford also help the audience relate to the characters and stories.
The document discusses the filmmaking technique of mise-en-scene and provides examples of how the film production company HELK Productions incorporated mise-en-scene into their short film. Mise-en-scene includes elements like lighting, costumes, props, framing, positioning of actors, and body language. The document analyzes several still shots from the film and explains how specific mise-en-scene elements were used to convey meaning and move the story forward. Elements like a frightened expression, shadowy lighting, and a disheveled appearance were intended to communicate fear, create an eerie tone, and indicate a character's grief, respectively. Overall, the document shows how thoughtful use of mise-en
The genre for the music video is electro pop. Electro pop was popular in the 1980s and used synthesizers prominently. It arose in the UK and Japan in the late 1970s/early 1980s as part of new wave. Modern electro pop artists include La Roux, whose music is influenced by 1980s British synthpop acts. Their music video for "Bulletproof" follows one character through a variety of shots and locations to portray a distorted atmosphere characteristic of the genre. Key conventions seen are the use of a single character, varied shots, bold colors, and fitting location.
The combination of the ancillary tasks (advert and digipak) and the main product (music video) is effective because they maintain consistency through their use of themes, colors, effects and representations of characters. The London skyline theme, blue and yellow color scheme, and posturized photographic effects are used across all three products to clearly link them together as one campaign. While the characters from the music video are only depicted in the digipak and video, the advert intentionally leaves them out to create curiosity and intrigue for the other products. The minimal information presented focuses on recognition and practical details to engage audiences without overload.
This document analyzes the effectiveness of combining ancillary tasks (advert and digipak) with the main product (music video) for a Drake album. Key themes across the products included the London skyline, consistent colors, and representation of the album's characters. Direct eye contact in the video helped engage audiences. While the ancillary tasks didn't feature the female character to avoid confusion, the video portrayed expected gender stereotypes about a relationship. Overall, linking visuals, themes, and minimal information across the products created an effective promotional campaign.
The document provides an analysis of two ancillary texts created to promote a short romantic comedy film called "Rendezvous": a film poster and radio trailer.
The analysis summarizes how both the poster and trailer effectively utilized conventions of their genres while also incorporating unique elements. The poster featured the film's title, actors, certification, and production details as expected, but used a cartoon-style and colorful font to stand out. The radio trailer included dialogue and music from the film, introduced the characters and plot, and credited the actors and music to attract different audiences, ending by promoting the film's website. Overall, the analysis concludes the ancillary texts successfully advertised and represented the film's comedic romantic genre.
- Andrew Kwan is an artist from Toronto who creates alternative movie posters. He began this project in 2017 by posting a poster everyday on Instagram to engage his audience while working on a graphic novel. His posters expanded from a few films to include many requests. He enjoys drawing and studied sequential art.
- Kwan's posters have a muted color palette and always use a white background even for non-comedy films. This makes the posters less stereotypical. He appeals most to young adults who want these posters on their walls due to the vintage, simplistic style.
- John Alvin was a famous graphic designer who created over 135 film posters. Some of his most iconic works were for Aladdin
- The document provides an evaluation of Lydia Rama's media products for the soap opera "Manor Drive".
- Lydia created a magazine called "TV Town", a trailer, and poster to promote the show.
- Feedback from audiences showed that the main image on the magazine cover was most effective at standing out and promoting the show.
- Audiences were able to infer themes of betrayal and revenge for "Manor Drive" based on the promotion, showing Lydia effectively communicated the intended ideas and themes.
The document discusses how the media product uses and develops conventions from real media products.
It summarizes how the poster was influenced by the poster for the film "Submarine," using similar bold colors and layout. For the magazine, conventions from films magazines like "Total Film" and "Empire" were used but developed by focusing on an independent magazine called "Little White Lies."
The trailer was most influenced by the films "Submarine" and "Fish Tank," using similar music, pacing, and settings, but developed by starting with fast pacing to grab attention without voiceover or titles.
This document provides details for producing a music video, CD cover, and magazine advertisement to promote Ke$ha's song "Take it Off." The music video concept depicts a teenage rave party to match the song's lyrics. Key moments in the video show the characters dancing wildly and a color explosion finale. The locations chosen were a field and abandoned barn to suit the rave theme. Bright neon colors will be used throughout to convey excitement. The art style aims to portray Ke$ha as both classy yet wild to surprise viewers and challenge expectations of her typical persona. Consistent bright colors will also be used for the CD cover featuring Ke$ha and the advertisement promoting the party atmosphere.
The document discusses the candidate's media production for a soap opera called Shearwater Road. It compares the conventions used in Shearwater Road to the existing soap opera Waterloo Road. It describes the shots, editing, sound, titles, accents, regions, narratives and other elements used in both soaps. It also summarizes the ancillary texts created to promote Shearwater Road, including a magazine cover, trailer and billboard, and how they relate to each other.
The document discusses the candidate's media production for a soap opera called Shearwater Road. It compares the conventions used in Shearwater Road to the existing soap opera Waterloo Road. It describes the shots, editing, sound, titles, accents, regions, narratives and other elements used in both soaps. It also summarizes the ancillary texts created to promote Shearwater Road, including a magazine cover, trailer and billboard, and how they relate to each other.
The document discusses how the media producer's TV soap trailer, magazine cover, and billboard work together to promote the soap opera "Shearwater Road". The trailer uses camera shots and editing techniques similar to existing soap operas like "Waterloo Road". The magazine cover features the main character from the trailer to attract audience attention. While the billboard does not include character images, it uses the tagline "Secrets" and implies a scene from the teacher-student relationship at the center of the narrative to create intrigue. Overall, the combination of these ancillary texts is effective at establishing the genre, narrative, and target audience for "Shearwater Road" through consistent visuals, taglines, and relationships to the
The document discusses the use of mise-en-scene in the film production company Helk Productions' film. It defines mise-en-scene as the arrangement of scenery, props, etc. on a film set to send messages to audiences. Examples are provided of how costume, lighting, background/props, framing/angles, and body language were used as aspects of mise-en-scene in the film to convey meanings like the characters' class, the time period, emotions, and relationships between characters. Costume choices in particular helped imply meanings about the characters of Eve, Richard, and David.
The document discusses the student's evaluation of three media products they created: a trailer, magazine cover, and poster for a new soap opera called "The Avenue." Key points addressed include following conventions from other media, such as dressing the villain in dark clothing and using flashbacks in black and white. Feedback indicated the trailer successfully established a dark, sad theme through its soundtrack and enigma codes. The magazine cover followed conventions like outlining main characters, and the poster clearly portrayed the villain through consistent dark attire across all three products. Areas for potential improvement were also noted, such as some unclear images in the poster.
The document discusses the student's evaluation of three media products they created: a trailer, magazine cover, and poster for a new soap opera called "The Avenue." Key points addressed include following conventions from other media, such as dressing the villain in dark clothing and using flashbacks in black and white. Feedback indicated the trailer successfully established a dark, sad theme through its soundtrack and enigma codes. The magazine cover followed conventions like outlining main characters, and the poster clearly portrayed the villain through consistent dark attire across all three products. Areas for potential improvement were also noted, such as some unclear images in the poster.
The document describes how the creators of a film poster and magazine drew inspiration from other works. They modeled their poster after Schindler's List by featuring a prominent red rose symbolizing a young girl. They also took cues from Titanic and Pride and Prejudice posters in terms of layout and imagery. For their magazine, they emulated the style of Empire magazine using gold and red colors and blurring the background around the main character.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Visual elements like fonts, colors, and logos from the E4 channel are used to maintain brand identity across the materials. Imagery of teenagers in casual clothes and realistic storylines about social issues help the audience relate to the characters. Consistent use of the town name "Bamford" provides a regional setting that audiences can associate with like they do for other British soaps.
The document analyzes and compares two soap opera trailers - Eastenders' "Who Killed Lucy Beale?" and Emmerdale's "Judgement Day." Both trailers effectively use technical elements like lighting, editing and soundtrack to create tension and intrigue. They also include a range of characters to represent different demographics and storylines to appeal to target audiences. The analysis concludes the document was inspired by the trailers' use of characters, close-ups, soundtracks and artificial lighting to set mood in its own productions.
The document discusses the media student's plans for their TV drama opening sequence and accompanying website. For the opening, they will use the crime-horror genre with settings of a dark room and bedroom. Characters include kidnapped twin girls and their captor. The sequence aims to be mysterious yet entertaining for its target teenage audience. The accompanying website will continue the black, red, and white color scheme. It will feature character bios with social media links to encourage fan engagement across platforms and promote convergence. Both the opening and website aim to immerse viewers in the crime-horror world of the drama.
1. The opening sequence uses conventions from genres like rom-com, drama, and realism but combines them unconventionally.
2. Shots are inspired by the film High Fidelity, using dark lighting and close-ups to set a dreary tone for the character's life.
3. The titles are incorporated into the film's setting through items related to the main character's lifestyle, challenging conventions that separate titles from the film's diegesis.
The combination of the main Bamford soap and its ancillary texts like magazines and posters is effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on. Images, hair, makeup, and storylines portraying issues like teenage pregnancy and drugs/alcohol make the characters and situations relatable. Setting the soap in the fictional town of Bamford gives it regional representation that audiences can relate to similarly to other well-known soaps.
The combination of the main Bamford soap and its ancillary texts like the magazine and billboard poster are effective at representing the target demographic of 15-30 year olds. Key elements that contribute to this include using the branding and style of the E4 television channel that the soap airs on, as well as relatable storylines about social themes like teenage pregnancy and drugs. Images used in both the magazine and poster correlate to provide recognition across materials. Representations of things like youth fashion, music, and a regional town setting of Bamford also help the audience relate to the characters and stories.
The document discusses the filmmaking technique of mise-en-scene and provides examples of how the film production company HELK Productions incorporated mise-en-scene into their short film. Mise-en-scene includes elements like lighting, costumes, props, framing, positioning of actors, and body language. The document analyzes several still shots from the film and explains how specific mise-en-scene elements were used to convey meaning and move the story forward. Elements like a frightened expression, shadowy lighting, and a disheveled appearance were intended to communicate fear, create an eerie tone, and indicate a character's grief, respectively. Overall, the document shows how thoughtful use of mise-en
The genre for the music video is electro pop. Electro pop was popular in the 1980s and used synthesizers prominently. It arose in the UK and Japan in the late 1970s/early 1980s as part of new wave. Modern electro pop artists include La Roux, whose music is influenced by 1980s British synthpop acts. Their music video for "Bulletproof" follows one character through a variety of shots and locations to portray a distorted atmosphere characteristic of the genre. Key conventions seen are the use of a single character, varied shots, bold colors, and fitting location.
The combination of the ancillary tasks (advert and digipak) and the main product (music video) is effective because they maintain consistency through their use of themes, colors, effects and representations of characters. The London skyline theme, blue and yellow color scheme, and posturized photographic effects are used across all three products to clearly link them together as one campaign. While the characters from the music video are only depicted in the digipak and video, the advert intentionally leaves them out to create curiosity and intrigue for the other products. The minimal information presented focuses on recognition and practical details to engage audiences without overload.
This document analyzes the effectiveness of combining ancillary tasks (advert and digipak) with the main product (music video) for a Drake album. Key themes across the products included the London skyline, consistent colors, and representation of the album's characters. Direct eye contact in the video helped engage audiences. While the ancillary tasks didn't feature the female character to avoid confusion, the video portrayed expected gender stereotypes about a relationship. Overall, linking visuals, themes, and minimal information across the products created an effective promotional campaign.
The document provides an analysis of two ancillary texts created to promote a short romantic comedy film called "Rendezvous": a film poster and radio trailer.
The analysis summarizes how both the poster and trailer effectively utilized conventions of their genres while also incorporating unique elements. The poster featured the film's title, actors, certification, and production details as expected, but used a cartoon-style and colorful font to stand out. The radio trailer included dialogue and music from the film, introduced the characters and plot, and credited the actors and music to attract different audiences, ending by promoting the film's website. Overall, the analysis concludes the ancillary texts successfully advertised and represented the film's comedic romantic genre.
- Andrew Kwan is an artist from Toronto who creates alternative movie posters. He began this project in 2017 by posting a poster everyday on Instagram to engage his audience while working on a graphic novel. His posters expanded from a few films to include many requests. He enjoys drawing and studied sequential art.
- Kwan's posters have a muted color palette and always use a white background even for non-comedy films. This makes the posters less stereotypical. He appeals most to young adults who want these posters on their walls due to the vintage, simplistic style.
- John Alvin was a famous graphic designer who created over 135 film posters. Some of his most iconic works were for Aladdin
- The document provides an evaluation of Lydia Rama's media products for the soap opera "Manor Drive".
- Lydia created a magazine called "TV Town", a trailer, and poster to promote the show.
- Feedback from audiences showed that the main image on the magazine cover was most effective at standing out and promoting the show.
- Audiences were able to infer themes of betrayal and revenge for "Manor Drive" based on the promotion, showing Lydia effectively communicated the intended ideas and themes.
The document discusses how the media product uses and develops conventions from real media products.
It summarizes how the poster was influenced by the poster for the film "Submarine," using similar bold colors and layout. For the magazine, conventions from films magazines like "Total Film" and "Empire" were used but developed by focusing on an independent magazine called "Little White Lies."
The trailer was most influenced by the films "Submarine" and "Fish Tank," using similar music, pacing, and settings, but developed by starting with fast pacing to grab attention without voiceover or titles.
This document provides details for producing a music video, CD cover, and magazine advertisement to promote Ke$ha's song "Take it Off." The music video concept depicts a teenage rave party to match the song's lyrics. Key moments in the video show the characters dancing wildly and a color explosion finale. The locations chosen were a field and abandoned barn to suit the rave theme. Bright neon colors will be used throughout to convey excitement. The art style aims to portray Ke$ha as both classy yet wild to surprise viewers and challenge expectations of her typical persona. Consistent bright colors will also be used for the CD cover featuring Ke$ha and the advertisement promoting the party atmosphere.
The document discusses the candidate's media production for a soap opera called Shearwater Road. It compares the conventions used in Shearwater Road to the existing soap opera Waterloo Road. It describes the shots, editing, sound, titles, accents, regions, narratives and other elements used in both soaps. It also summarizes the ancillary texts created to promote Shearwater Road, including a magazine cover, trailer and billboard, and how they relate to each other.
The document discusses the candidate's media production for a soap opera called Shearwater Road. It compares the conventions used in Shearwater Road to the existing soap opera Waterloo Road. It describes the shots, editing, sound, titles, accents, regions, narratives and other elements used in both soaps. It also summarizes the ancillary texts created to promote Shearwater Road, including a magazine cover, trailer and billboard, and how they relate to each other.
The document discusses how the media producer's TV soap trailer, magazine cover, and billboard work together to promote the soap opera "Shearwater Road". The trailer uses camera shots and editing techniques similar to existing soap operas like "Waterloo Road". The magazine cover features the main character from the trailer to attract audience attention. While the billboard does not include character images, it uses the tagline "Secrets" and implies a scene from the teacher-student relationship at the center of the narrative to create intrigue. Overall, the combination of these ancillary texts is effective at establishing the genre, narrative, and target audience for "Shearwater Road" through consistent visuals, taglines, and relationships to the
This document discusses the ways in which a media production project for a TV soap called Shearwater Road develops and uses conventions from the existing soap opera Waterloo Road. It compares elements like mise-en-scene, editing, sound, narratives, genres and target audiences between the two soap operas. It also analyzes how the trailer, magazine cover, and billboard created for Shearwater Road work together to promote the new soap brand through consistent imagery, colors and references to the central narrative of "secrets".
This document discusses the media student's production of a TV soap trailer and ancillary texts. It details how the student analyzed existing soap trailers to develop forms and conventions. Audience research and feedback informed the targeting of 16-21 year olds. Photoshop, Publisher, and Fireworks were used to construct the trailer, title card, and e4 logo respecting the brand identity. The combination of texts created synergy, effectively promoting the soap world. Lessons in deconstruction, design, and addressing audience needs were learned throughout the process.
Matthew moffatt evaluation_proper_finishedmattmoff
This document discusses Matthew Moffatt's media trailer for a soap opera. It begins by explaining how the trailer uses conventions of existing soap operas, such as parallel narratives and representations of time. It describes the narrative and characters in the two storylines featured. Later sections discuss the use of mise-en-scene, camera work, sound, and editing techniques. Audience feedback suggested adding title cards and transitions between scenes, as well as choosing a channel like Channel 4 that would appeal more to a younger audience. The document concludes by outlining the media technologies used in construction, research, planning and evaluation of the project, including Adobe Premiere and Photoshop for editing and titles, YouTube for research, and blogs and
This document summarizes feedback received on a student's media trailer project for a soap opera. The feedback praised the effective soundtrack choice, noting that the instrumental Arctic Monkeys song fit well with the conflict depicted and would appeal to the target demographic. However, the feedback also pointed out that the student should aim for a more inclusive audience and cast by incorporating female characters. Overall, the feedback suggested the trailer was strong in conveying conflict through sound and visuals but could improve on representation.
The document analyzes two trailers for soap operas - Eastenders' trailer about the death of Lucy Beale and Coronation Street's "judgement day" trailer. It examines aspects like the channel, target audience, storylines/themes, technical codes used, and how each trailer persuades its audience. For both trailers, it finds similarities in their use of soundtracks, voiceovers, inclusion of multiple characters, close-up shots, and artificial lighting to set a tense, mysterious mood that draws in viewers. The analysis of the two trailers inspires the document's author to incorporate these same techniques in their own trailer.
The document analyzes and compares two soap opera trailers from EastEnders and Emmerdale. It discusses the channels they air on, their target audiences, storylines, and technical aspects like camerawork, editing, lighting, sound, and how they persuade viewers. Both target females aged 16-50 from socioeconomic classes C1 to E and use characters across age groups. Their storylines involve drama like murder and judgment. Technically, they use close-ups, slow motion, nighttime lighting, and tense soundtracks. These elements build suspense and intrigue audiences.
The document summarizes the media products created by the candidate for a brief to create promotional materials for a soap opera. The candidate created a trailer, billboard advertisement, and magazine cover for "The Reckless". The trailer was modeled after existing American soap operas to develop conventions of the genre. Feedback was gathered on target audiences and how effectively the main product and ancillary texts were combined to create intrigue and continue the brand's narrative. Areas for improvement were also identified based on this feedback.
The document discusses the creative choices made in developing the opening sequence of a film. It describes selecting a hoodie, leggings, and trainers costume to make the main character relatable. Black and white was used to convey her depressed mood and focus on facial expressions. Hip hop/R&B music was chosen to match the target audience and character. Panning shots were most common to establish setting within the sequence's 2 minute timeframe.
The document discusses three products created to promote a documentary series about stereotypes: a radio trailer, TV listings magazine spread, and the documentary itself. It explains how each product was designed to attract the target audience of 16-24 year olds, such as using a comical tone in the radio trailer and including interviews with people the same age who had been stereotyped. The products were meant to complement each other in attracting interest in the documentary series.
The document discusses a student's media production project creating a soap opera trailer and ancillary marketing materials for BBC One. It includes a soap trailer uploaded to YouTube and a blog with planning documents and the final products. Questionnaires were used to gather information about the target audience which informed the creative work. Feedback indicated the trailer achieved clear narrative, target audience, and brand through music, mise-en-scene, and editing while maintaining realism, though could be improved further.
The document discusses a student's media production project creating a soap opera trailer and ancillary marketing materials for BBC One. It includes a soap trailer uploaded to YouTube and a blog with planning documents and the final products. Questionnaires were used to gather information about the target audience which informed the creative work. Feedback indicated the trailer achieved clear narrative, target audience, and brand through music, mise-en-scene, and editing while maintaining realism, though could be improved further.
The document summarizes the various media technologies used during the construction, research, planning and evaluation stages of creating a soap opera trailer and ancillary products. During construction, Adobe Premiere Elements was used to edit video clips, add transitions and embed a soundtrack. Research involved viewing existing soap operas, trailers and magazines online and using a video camera to film a practice scene. A blog was created to post and evaluate the finished project. Microsoft Publisher and Photoshop were also used to design ancillary products like a magazine cover and billboard.
The document summarizes the various media technologies used during the construction, research, planning and evaluation stages of creating a soap opera trailer and ancillary products. During construction, Adobe Premiere Elements was used to edit video clips, add transitions and embed a soundtrack. Research involved viewing existing soap operas, trailers and magazines online and using a video camera to film a practice scene. A blog was created to post and evaluate the project, and Microsoft Publisher was used to design ancillary products like a billboard and magazine cover. An audience survey provided feedback to improve the trailer.
The document discusses how a media product uses conventions of real trailers to target a teenage audience. It describes choosing to create a romantic drama trailer genre to build suspense. Simple fonts and a black background were used for titles and credits to give a teenage look. Locations like a canal gave a romantic atmosphere beyond typical school settings. The trailer used calm intro music that intensified during conflict before calming again. Voice over was also included to aid the audience and prevent boredom from the repetitive music.
The document discusses the creative choices made in developing the opening sequence of a film. It describes selecting a costume consisting of leggings, a hoodie and trainers to make the main character relatable to the target audience. The sequence is filmed in black and white to convey the character's depressed mood and direct attention to facial expressions. Non-diegetic hip hop/R&B music is included to match the target audience's tastes. Panning shots are used primarily to establish the setting and hint at the character's story within the limited time.
The document summarizes the process a group took in developing a TV show for their target audience of 13-15 year old males. They started with audience research to understand preferences. They then researched popular shows in the genre to identify conventions to follow, such as opening credits style and music. Location filming and song selection were chosen to match conventions. Character archetypes were based on common tropes, though they focused on one group rather than including all types.
The trailer uses conventions of the romantic comedy genre, such as mid-shots to show character emotions, voiceovers to outline the story, and funny clips at the end. It establishes binary oppositions between the "geek" and "popular" female leads through their costumes and dialogue. Audience feedback confirmed the trailer successfully conveyed the genre and narrative through its conventions, music, and school setting. Most felt the elements used, like costumes and voiceover, were appropriate.
Similar to A2 Media Powerpoint - Shearwater road, Juliette Stewart (20)
2. In what ways does your media product USE, DEVELOP or CHALLENGE forms and conventions of real media products? EXISTING MEDIA PRODUCT: Waterloo Road ORIGINAL MEDIA PRODUCT: Shearwater Road SIMILARITIES : Both use medium close up shots of two female characters in a classroom. Both use naturalistic lighting to show that they are in the day, within a school/college environment, therefore both have similar mise en scenes. DIFFERENCES: The camera angle used in ‘Waterloo Road’ makes the audience feel as though they are sat in the classroom with the characters. Whilst the angle used in ‘Shearwater Road’ is low , as though it is on the desk, like a pencil case and we the audience are spying on the characters. Extras are used in the background of ‘Waterloo Road’ to create a sense of realism.
3. SIMILARITIES : Both clips cut as the conversation ends, which allows the audience to think ‘what will happen next?’ this creates an ambiguity . The props used are similar. We used computers because a later clip we created, using the computer mouse allows the audience to be shown the intimacy between the teacher and student. DIFFERENCES: The camera angle used in ‘Waterloo Road’ makes the audience feel like an onlooker, as though they are spying on the ‘couple’. The camera cuts off Jess’ body, so that the audience can only see her facial expression , this creating a dramatic effect. Whereas the camera angle used in ‘Shearwater Road’ makes the audience feel involved , as it is a point of view shot , from somebody sat next to Jess and Chris. The lighting used in the ‘Waterloo Road’ screen shot is duller and darker , which suggests the pair are alone and know one knows about their secret relationship. Whereas we used a brighter environment, because people are becoming aware of their relationship. EXISTING MEDIA PRODUCT: Waterloo Road ORIGINAL MEDIA PRODUCT: Shearwater Road
4. SIMILARITIES : We used over the shoulder shots like ‘Waterloo Road’ to show emotion through the close up facial expressions and it also shows the intimidatation through the characters close postures. The lighting this time is very similar. It is dark and suggestive . We used a red wall because it was perfect for our mise en scene of anger, but this also contradicted the theme of love. EXISTING MEDIA PRODUCT: Waterloo Road ORIGINAL MEDIA PRODUCT: Shearwater Road
5. Soap opera definition – define: SCHEDULING: Eastenders is shown at half 7 on weekday nights. This is because, it is presumed, their target audience have finished their tea, they are settled down and they are wanting to relax . This is like my target audience. I want ‘Shearwater Road’ to be shown at a similar time. The accents are obviously different within our soap to the one I looked at, ‘Waterloo Road’ as their soap is set in London. There is similarities however, as teen slang is used. Words are elongated and not pronounced properly in both soaps, such as ‘’really?’’ and ‘’you did snog him!’’ ACCENTS: Please click on the link below for an example. http:// www.youtube.com/watch?v = UrrrlUagfCo&feature =related REGIONS: We used similar settings to the show ‘The inbetweeners’ and our main location was also a college. EXISTING MEDIA PRODUCT: The Inbetweeners ORIGINAL MEDIA PRODUCT: Shearwater Road
6. Soap opera definition – define: NARRATIVE: The narrative is told by these 5 characters. Each character acts a part and has more than one line which all concludes in the final outcome . We did this because it is much more interesting to watch and hear about more than one character. This is similar to ‘The Inbetweeners.’ As there is always ONE STORY LINE but the 4 characters narrate it. This style of narration appeals to both our audiences as teenagers get bored easily and we took this in to consideration. A show such as ‘The Hills’ however, is scripted in a way that is made to seem like a reality TV show . We did not like this style of narration and chose our soap to be like ‘The Inbetweeners.’ or ‘Waterloo Road.’
7. Our story line was about the inappropriate relationship between a student and a teacher. We took ideas for this from a previous story line on Hollyoaks. We liked the exciting ideas portrayed such as love, lies, betrayal and friendship. We wanted to show contact and intimacy between our ‘couple.’ Soap opera definition – define: SUBJECT MATTER: HOLLYOAKS JUSTIN & BECCA: http:// www.youtube.com/watch?v =dEUrw3b85r4 MUSIC AND THE LYRICS: Please click on the link below for my song choice. I chose the song Torn by Natalie Imbruglia, as the beat at the start of the track introduced my establishing shot exactly how I wanted it to. The lyrics are perfect , for example: ‘’ My conversation has run dry, that's what's going on, nothings right, I'm torn...’’ This is perfect as at this moment in time the character Jess , has nothing to say. The camerawork explains a lot of the lyrics and the soundtrack helps to build the mise en scene (love) because the tones are soft and instrumental. ‘’I'm cold and I am shamed,’’ represents the head shot and zoom on Jess’s face when she is confrunted by her two friends. SHEARWATER ROAD CHRIS & JESS:
8. Soap CONVENTIONS MISE EN SCENE: Sam (Mr.Mead) wore a blazer and polo shirt, dressing smartly conveyed the idea that he was in a relaxed but formal working environment and through his clothes the audience were able to tell he was a teacher. The 4 girls were college students. So wore normal, relaxed outfits with minimal makeup and carried bags full of work . EDITING: Our soap was filmed mostly in a college. So the lighting was bright and mostly natural. This leaving the edit similar to that in Waterloo Road as opposed to Eastenders who use a filter to make their edit gritty, dark and grim. SOUND: I used diagetic and non diagetic sound throughout my soap. Torn by Natalie Imbruglia is the backing track as the lyrics fit perfectly . Then when a character speaks diageticaly i dragged the sound down on Adobe elements so the audience can hear the dialogue .
9. Soap CONVENTIONS continued... CAMERAWORK: We used zoom shots , medium close ups , over the shoulder shots and establishing shots to build up our soap. PERFORMANCE: Emotions were conveyed through the acting and facial expressions. Even without dialogue the facial expressions of characters tell the story. Smug facial expressions tell the story. STYLE: The fact that we based our soap in a college reflects the genre because most teenagers attend college so they will recognise settings and relate.
10. How effective is the combination of your MAIN PRODUCT and ANCILLARY texts? BRAND: With my poster I wanted to keep the same colour scheme with the red background as I had used with my BBC ONE brand logo . This red background was perfect for our groups mise en scene as it represents love and anger really well. I used the same brand logo as the BBC as it is a recognisable logo and also Waterloo Road are shown on this channel and my soap is very similar to theres as it is also based in a place of work with similar aged students.
11. AUDIENCE: Our target market was 14-19 year olds, just like Waterloo Road. People who have just got home from school/college and are wanting to keep up to date with personal topics that may apply to them , but also ones that far fetched and exciting , like the story line we chose. INSTITUTION: I decided to use BBC ONE as the institution for the soap we created. I chose BBC ONE, because I felt that shows shown on E4, for example The Inbetweeners or Skins, were possibly for an older set of teenagers, as often swearing is heard and explicit scenes are shown on this channel. Whereas the soap we created is much more family orientated . BBC ONE is identifiable across the products I created as it is shown HERE: AND HERE: A 5 second clip that I created is shown before my soap as this makes the audience aware of where they can catch my show and they also are aware of the ‘style’ of viewing they shall be watching. GENRE: The billboard I created is typical of a teenagers doodle . The genre is set through the giant love heart and screwed up paper . Because it is pinned up on a staff notice board the audience know that it must take place in a school or college environment. The mise en scene allows the audience to think about the person who has written this as they call their ‘lover’ ‘’Mr.Mead’’ which would be inappropriate and unlikely for a student to do, so the audience want to learn more through this ambiguity .
12. How constantly do your different formants share MESSAGES and MEANINGS? Brand identity is key when creating a soap, we took different ideas from various youtube videos such as Waterloo Road , The Inbetweeners and Hollyoaks before thinking about the key conventions of our soap. I kept the same brand identity throughout with the colour scheme of red. Red represents love, lust, anger and hatred. All themes present within our soap. The red in the BBC ONE institution brand identity , the red title on the billboard and the red on the wall behind the two starring characters on the magazine front cover . PINK FEATHER conveys connotations of love and relationship. RED BACKGROUND is striking and used with other BBC products so it is recognisable. RED TITLE is eye catching and suitable as there is a red notice on the board so the theme is kept. Clips from scenes in a school/college environment convey meanings of teenagers, friendships, relationships and trouble.
13. What have you learnt from AUDIENCE FEEDBACK? PLANNING: How did you find your audience? Similar pictures and products from last year helped me create my soap and find my audience. Audience quote: ‘’ The backing track fits perfectly, the instrumental at the start fits perfectly with the establishing shot!’’ Audience quote : ‘’ The narrative is clear and the lyrics create meaning – conflict and love! Lower the volume on the track by the vending machine when the dialogue starts. Create a title card at the end too’’ I took on board my feedback and made the necessary changes to my soap.
14. How did you use audience responses to define your target audience? Before creating my soap I did research in to the kind of audience who I would be aiming my soap at. I learnt from the above pie chart that my audience fit in to the typical demographic of a light easy read, where pictures are more concern than text. Through this I learnt that my soap should contain characters of a similar nature, so therefore teenagers. I learnt from this pie chart that people mostly begin watching soaps ages 13-20. This is very similar to my target audience (14-19.) So if I can create an exciting, fresh new soap aimed at this aged audience then the views of my soap will be better than most.
15. POST PRODUCTION: Audience quote: ‘’ Take the 2 nd soundtrack off as it is confusing to listen to, however, once you have done this the narrative and lyrics will be clear. The song you have chosen is great as it is melodramatic but not too edgy! Perfect for BBC one! This makes your audience very clear.’’ Audience quote: ‘’ I can see you have done a lot of research in to your target audience , the print screens of different youtube clips prove you have looked in to similar genres. The clip with Mr.Mead in the classroom looking at his phone however is a little too long.’’ 5 out of 7 members from my target audience said they would watch my soap! I took in to consideration the first comment and took the 2 nd soundtrack off. This comment was useful as I hadn’t replayed my soap so I hadn’t realised I had two soundtracks. I cut the clip that was suggested so it is now not as long, however, i wanted it to be slightly long as I liked the emotion in ‘Mr.Meads’ face and the backing track fitted well. This comment was useful as it helped me re think the timings of clips. Audience quote: ‘’ The video you have uploaded on to youtube is great but the song comes in twice, you may need to look at this!’’ I have made the corrections to this clip and it now runs smoothly with just the single song playing. At this point (0:51 secs) the song plays a second time as I have layered in the track twice. This alteration has now been amended.
16. How did you use MEDIA TECHNOLOGIES in the CONSTRUCTION an RESEARCH, PLANNING and EVALUATION stages? CONSTRUCTION: I used Adobe Photoshop to create both my ancillaries (my billboard and magazine front cover.) I enhanced the colour in the top third of my magazine so that it is eye catching to a potential buyer. I used Adobe Photoshop last year when creating my ancillaries, so this year I was much quicker and advanced. This year however, I learnt how to apply filters to images and how to ‘feather’ them with different colours. I chose PINK to represent the love and relationship. I used Adobe Premiere 8 to create and edit my soap trailer along with editing the sound. I have never used Adobe Premiere but I found it interesting and easy to use, as I learnt new skills such as layering sound and adding transitions through simple steps.
17. CONSTRUCTION CONTINUED: I used Adobe Premiere 8 to create my transitions . I did this because it looks much more professional and it flows better. I used a variety of transitions including: cross dissolve, dip to black and cube spin. I created an ident/title card in Publisher to add at the end of my soap to make the audience aware of when my soap shall be aired. I recreated a BBC ident to follow on from the logo I used on my billboard. MY TITLE CARD FOR SHEARWATER ROAD: ORIGINAL BBC TITLE CARD:
18. CONSTRUCTION CONTINUED: I used Publisher to create my billboard . I was able to use word art in order to make a bold title that would stand out. I took this photograph using a digital camera , I wrote on a piece paper a typical teenager’s doodle and screwed the paper to reinforce mixed emotions and an ambiguity to who could have wrote this. I set up the arrangement on the notice board in the staff room for a realistic approach . I took an image from Google of the BBC’s logo , because I wanted to show the audience the brand logo I had chosen. SIMILARITY between my soap and an existing soap
19. CONSTRUCTION CONTINUED: I used a tripod to get a steady shot and to also enable me to correct the height of my shot , I wanted ‘Mr.Mead’ to be in the background whilst ‘Jess’ was in the foreground closer to the camera in eye line of the viewer. I did this because, it makes the viewer feel as though they are sat next to Jess therefore making the situation seem realistic. I wanted to create an establishing shot so that my audience knew where my soap was taking place. This shot only lasts a few seconds but it pans the majority of the building from right to left. I also did this so I wasn’t just jumping straight in to dialogue. My song of choice begins with an instrumental which helps set the mise en scene. I wanted to use an over the shoulder shot because it is much more interesting for the audience to view because it puts them close to the character and makes them feel involved with the plot. I did this as a close up shot so the viewer could read the details.
20. RESEARCH: I did a lot of research on youtube before deciding on any final ideas for my soap. I liked the idea of doing a soap aimed at teenagers in college like myself and when doing this research I came across two similar story lines of a teacher and student love affair. I thought this story line would be interesting as it is not realistic so I can expand with my characters in the plot. WATERLOO ROAD JESS & CHRIS: HOLLYOAKS BECCA & JUSTIN: SHEARWATER ROAD JESS & MR.MEAD: I used similar shot types to that found on Waterloo Road and Hollyoaks because I liked the passion and emotion shown between the couple as I thought this came across well in the storyline.
21. PLANNING: Digital storyboarding Over the Summer holidays I took screen shots from the soap Eastenders and selected images and then quoted parts of the dialogue to build up my knowledge on story boards. This planning helped with my own because, I was able to select key parts of what I wanted to happen in my soap and adjust them at my leisure. I did 22 pages of research where I discussed the camera angles and editing used in order to gain research in to shots I could use for my own soap. I liked the camera angle chosen here, the over the shoulder shot shows the passion and intimacy between the inappropriate relationship, this giving the audience an exciting on look to the characters. I decided I wanted shots like this too within my soap and wanted to recreate similar – which I did.
22. PLANNING CONTINUED: Existing products I know from last year that the eyes should be in the top third of the magazine . I took this in to consideration when creating my soap magazine as the eyes are one of the elements that lure in the potential buyer. MY BILLBOARD: EXISTING PRODUCT: I wanted my billboard to be simple so that the message would get across easily without giving too much of the plot away . The day and time are clearly shown and the brand logo is too. The tag line is ambigious as the picture does not reveal very much. 2 EXISTING PRODUCTS: MY MAGAZINE COVER
23. http:// www.youtube.com/watch?v =dEUrw3b85r4 PLANNING CONTINUED: Music choice http:// www.youtube.com/watch?v =XRDpn7ePJrc Natalie Imbruglia - Torn Rihanna ft Eminem – Love the way you lie pt 2 I looked at this song and I thought the lyrics fitted well, ‘’On the first page of our story, the future seemed so bright. And this thing turned out so evil I don’t know why im still surprised’’ But both Rihanna and Eminem are RNB artists and so this would not be suitable for the BBC who are airing my soap. I chose this song in the end as I found the lyrics very fitting, ‘’I thought I saw a man brought to life, he was warm he came around like he was dignified’’ and then the lyrics go on to tell the story perfectly. The tempo of the song is great as it is slow but still has rhythem, it is a song that would be very similar to that already found on the BBC as it is not RNB or POP but SMOOTH yet contemporary.
24. FIRST IDEA FOR MY MAGAZINE ’SOFA TV’ I know where I went wrong with this magazine, as it has evidently been made on Word as black lines have been left on and it doesn’t look professional due to the amount of colours used. The characters have no connection in the picture and it is hard to tell what is going on between them.
25. MY FINAL FRONT COVER FOR ‘SOAP STATION’ Price clearly stated in the corner with a contrasting colour to the title. Price is next to the title which the viewer sees first, then they see the cheap price and are tempted to buy. Different colours represent the different soaps shown on that day. When doing my research I found that the genre who my magazine would be aimed at enjoy comfort and ease. My initial idea was to do a free give away for iTune vouchers, after feedback I realised this would probably not be appropriate as it is not a music magazine and something such as DAZ would be much more suitable with such a cheap magazine. The eyes in the top third of the magazine instantly grab the viewers attention as they are looking directly at you when it is shown on a shelf. The bright yellow mast head above also draws the reader in as it is big and eye catching. I was going to write EXTRA TUITION with a question mark, but I felt this may confuse the reader so I chose an exclamation mark so it seems like a statement. It doesn’t give too much away but due to the characters positioning and the pink feathering the viewer begins to wonder what the soap could be about.
26. FIRST BILLBOARD IDEA FOR ‘SHEARWATER ROAD’ The use of different fonts makes the work look messy and there is no set colour scheme. It is hard to tell what is going on in the picture as no characters are visible to tell the story. This billboard would not attract much attention as too much white space has been left therefore making it unattractive.
27. MY FINAL BILLBOARD FOR ‘SHEARWATER ROAD’ I chose the BBC to be the broadcaster of my soap as when doing research I found that other school/college soaps such as Waterloo Road were shown on this channel too. The use of the tagline ‘Secrets Are Never Safe’ entices the reader to find out what that secret could be. And the use of the colour red has connotations of love and relationships. ‘ MR.M’ written on the board makes the audience aware that he must be a teacher and the love hearts indicate that the person who has wrote it is immature, possibly a student.
28. EVALUATION: I enjoyed this project as I am not use to working with cameras, last year it was all photography based so this year it is much more interesting to be working with moving images. I enjoy watching soaps at home, anything from Coronation Street to Hollyoaks so I knew I would learn a lot from this project but also I would be able to use some of my own knowledge that I already have of this particular genre. From this project I have learnt how to use Adobe Premiere 8. I struggled at the beginning with the sound as I was unable to make it flow out smoothly, but once I had been shown how to do it I was able to help others! This was a great feeling. I like Adobe Premiere as it is simple to play around with, you are able to use the exact clips you want as many times as you like and they are easy to cut. The transitions available are really good as they look professional, my favourite was dip to black, i used this at the end before my title card came in as along with the beat of the music it looked really nice. Creating my ancillaries was something I had the most fun with, I have had a lot of practice doing this so I knew exactly what colours to use and where to place particular text and images. I am pleased with both my magazine front cover and billboard. Improvements I could make: My video that is on youtube Is not the correct one. I have made the correct amendments to it as the sound came in twice and you were unable to hear some of the dialogue. http:// www.youtube.com/watch?v =r0BlERR4wqY My soap on youtube with the title card fading in to a transition of the first establishing shot.